According to The Cut, Kim Kardashian has just signed a contract with Coty Group to buy 20% of the shares of cosmetic brand KKW for $ 200 million. The group acquired Kylie Cosmetics' shares of Kylie Jenner's sister company in January.
Wishing the brand would be widely developed in the world, Kanye West decided to cooperate with Coty. Beauty will take over the creative part for the company with the ability to reach consumers through social networks. The group's mission to hold a 20% stake is to operate and develop products, expand new products such as skin and hair care lines and assist in identifying global brands.
Kim Kardashian sold a 20% stake in the cosmetics company to Coty.
Coty Group president Peter Harf told In Style: "Kim Kardashian is a symbol of modern women. She has the ability to connect herself to people. The influence of her wife Kanye West combines with Coty's professionalism can help maximize the growth of the KKW Beauty brand. "
Kim Kardashian founded KKW Beauty in 2017, focusing on cosmetics and perfumes. Over the past 3 years, her empire has achieved much success when the products are always in a state of "out of stock". The products of Mrs. Kanye West are highly appreciated by the beauty community for the quality and design.
Kim Kardashian built her own cosmetic empire and achieved much success in the international market.
Earlier, Kim Kardashian's brand was stoned for taking advantage of the disease to sell. Specifically, she shared on her personal page that she will deduct 20% of the profits from her own fashion brand SKIMS to support Baby2Baby.
This non-profit organization was recently established with the purpose of providing essentials for poor children or in disaster areas. In particular, she announced that SKIMS Cotton Collection - the product line she extracted from the fund - will be added again. This quickly sparked a wave of outrage from netizens.
Despite good intentions, Kanye West's wife was accused of taking advantage of the social situation to boost sales. Many comments to refute the beauty appeared under the post.
Kanye West's wife posted an article with an image of her wearing a fashion brand.
